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      <image:title>Our approach</image:title>
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    <loc>http://www.greymarketdigital.com/new-index</loc>
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    <lastmod>2017-06-26</lastmod>
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      <image:title>Our work</image:title>
      <image:caption>Honeywell had begun internal initiative aimed at adopting UX principles to enhance their customer relationships. Grey Market was employed to support Honeywell in identifying user types, behaviors and developing personas leading to changes in the site design to better serve their visitors.</image:caption>
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      <image:caption>FirstFuel saw explosive growth after their most recent investment round. As the company grew, FirstFuel found itself in need of a cohesive visual language and messaging strategy to create a single brand identity.  GMD was contracted to help design this system.</image:caption>
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      <image:title>Our work - Understanding what users want</image:title>
      <image:caption>WGBH was contemplating entering the Second Screen Experience market after seeing a surge in user interest in the area and hired Grey Market to assess their opportunity for entry. Using an agile approach to ideate, prototype and test new capabilities, GMD delivered smart strategic creative to WGBH and validated it with viewer research to help guide their entrance to the second screen viewing experience.</image:caption>
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    <loc>http://www.greymarketdigital.com/about</loc>
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